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1.0 Acceptance

1.1 These Rules and Terms of Service comprises the complete Agreement and Contract between you ("Member") and Brand Marketing India Pvt. Ltd. (herein after referred to as BMI Pvt. Ltd.) in relation to the service/s provided by BMI Pvt. Ltd. at its website http://www.fcukindia.com ("the Site") and supercedes all previous agreements, contracts and communications (oral or written) in this behalf. By completing the online electronic registration process and clicking the "Submit" button, you bind yourself to the provisions of these Terms and Conditions of Service.

2.0 Definitions

2.1 BMI Pvt. Ltd. means the company, corporation, firm, individual or association of persons currently administering, providing content for, maintaining and otherwise managing the Site and every employee of BMI Pvt. Ltd. and its advertising agent or agents for the time being and their employees, and every consultant, advisor and associate of BMI Pvt. Ltd. and their respective employees.

2.2 "Contest" means any contest, promotion, sweepstakes, lucky draw, or any other scheme by whatever name called involving an element of chance with or without an accompanying test of any skill, aptitude or talent.

2.3 "Contract", "Agreement" and "Terms of Service" refer to the terms and conditions herein set forth.

2.4 "Employee" means every person working in any capacity for BMI Pvt. Ltd. as defined herein and includes every member of his family and every person residing in his household as a member of his family.

2.5 "Hosting", with all its grammatical variations, means and includes the provision of Services by BMI Pvt. Ltd. at the Site and subject always to the provisions of the Contract.

2.6 "Id" means the unique identification name or number assigned to every Member.

2.7 "Member" means and includes every person who, having satisfied the Eligibility Criteria set forth herein, has successfully completed the on-line registration process at the Site and has been assigned a unique Id by BMI Pvt. Ltd. and is not in default and has not committed breach of any of the terms of this Agreement.

2.8 "Personal Information" means all information about the Member provided to BMI Pvt. Ltd. via on-line forms at the Site or by any other means of communication, whether electronic, oral or written.

2.9 "Site" with all its grammatical variations refers to the web site hosted on the Internet/World Wide Web with the address of http://www.fcukindia.com or such other address as may periodically be assigned to or adopted by BMI Pvt. Ltd.

2.10 "Services" means BMI Pvt. Ltd. offers the Member, on an "as-is" and "when available" basis, the opportunity to participate in all contests, promotions, games scheme hosted for the time being on the Site by BMI Pvt. Ltd. on behalf of one or more Contest Providers.

2.11 "Winning" with all its grammatical variations means and includes any prize, cash, gift, exchange coupon or certificate and every other item of like nature that is or may be offered by the Contest Provider as the final result of any Contest hosted by BMI Pvt. Ltd. on the Site; and "winner" means a Member who is entitled as the result of any Contest to receive a winning.

3.0 Interpretation

3.1 Words conveying the singular shall, where required or appropriate, be deemed to mean and include the plural. Words conveying the feminine gender shall be deemed to mean and include the masculine gender.

4.0 Consideration for Service - In consideration for this Service, the Member hereby:

4.1 Agrees to provide BMI Pvt. Ltd. such current, complete, and accurate information about the Member ("Personal Information") as may be required by BMI Pvt. Ltd. via the Site.

4.2 All such personal information wll be retained by BMI Pvt. Ltd. and is not otherwise transferred outside unless required by law or by court/governmental order to disclose such information in a particular circumstance. BMI Pvt. Ltd. may use the information , member provides for assessment and analysis (e.g. customer, promotional and market analysis) to review, develop and improve the services which offered and also to monitor customer traffic patterns and site usage. Where a service, promotion and/or contest is co-sponsored and or provided together with any third party, any information collected pursuant to such service, promotion and/or contest may be shared with the co-sponsor or third party. BMI Pvt. Ltd. also reserves the right to use the information collected to occasionally notify member by email, telephone (including automated calls, SMS text messages and other electronic messages such as picture messaging) about promotions, products, launches etc (including newsletter, bulletins, offers, new launches, competitions and so on).

4.3 Agrees and undertakes to maintain the absolute confidentiality of his Id and not to disclose the same to any other person or entity whatsoever at any time under any circumstances and further agrees and undertakes to forthwith notify BMI Pvt. Ltd. of any breach of the aforesaid confidentiality, loss, misplacement, theft, misuse or abuse of the Id.

5.0 Right of Modification, Termination and Discontinuance

5.1 At all times, BMI Pvt. Ltd. shall have the absolute right to modify, discontinue or terminate the Service without notice to the Member.

5.2 It is expressly agreed and understood by the Member that BMI Pvt. Ltd. shall not be liable in any manner  to the Member or to any third party for such modification, discontinuance or termination.

5.3 The Member shall be entitled to discontinue his membership by written communication, duly authenticated, delivered to BMI Pvt. Ltd. at the address specified on the Site for the said purpose.

6.0 Right of Termination of Membership

6.1 If, in the sole opinion of BMI Pvt. Ltd. , the reasons where for BMI Pvt. Ltd. shall not be bound to disclose, the Member has contravened, committed hacking or committed breach of any of the terms of this Agreement, BMI Pvt. Ltd. shall be entitled, without any notice, to terminate the Membership of the Member and to revoke his Id forthwith.

6.2 It is expressly agreed and understood by the Member that any breach or default by the Member of any of the provisions of this Agreement shall result in the immediate cancellation of his Membership and revocation of his Id without notice.

6.3 BMI Pvt. Ltd. and its employees shall at no time be in any way liable or responsible to the Member or to any other person for any such cancellation of Membership and revocation of Id, provided that, BMI Pvt. Ltd. shall be entitled to all its rights and remedies against the Member for any loss or damage or prejudice that may have been caused to BMI Pvt. Ltd. on account of any such breach or default by the Member.

7.0 Indemnity by Member

7.1 The Member agrees and undertakes to indemnify and hereby indemnifies and keeps safe and harmless BMI Pvt. Ltd. from all loss, claim, demand, damage, costs, charges (including legal fees and charges) or prejudice that may be caused on account of the Member’s use of the Service offered by BMI Pvt. Ltd. at the site.

7.2 The Member agrees and undertakes to indemnify and hereby indemnifies and keeps safe and harmless BMI Pvt. Ltd. from all loss, claim, demand, damage, costs, charges (including legal fees and charges) or prejudice that may be caused on account of the Member’s default or breach of any of the terms of this Agreement.

8.0 Disclaimer and Limitation of Liability - Subject to any local, State, Federal or other applicable statute -

8.1 All warranties of any kind whatsoever, whether express or implied, are hereby expressly disclaimed by BMI Pvt. Ltd. including, but not limited to, meeting of the Member’s requirements or aspirations, timeliness, security, uninterruptedness, error-free, the results or reliability of the Contest, or the delivery, quality, quantity, merchantability, fitness for use or non infringement in respect of any goods, services, emoluments, benefits or awards acquired or obtained through the Service or any transactions effected through the Service.

8.2 The Member expressly agrees that this use of the Service provided by BMI Pvt. Ltd. is at the Member’s sole risk and is governed by the terms of this Agreement.

8.3 No advice or information, whether by representations oral, written or pictorial derived from the Site or through the Service shall be construed to mean the giving of any warranty of any kind by BMI Pvt. Ltd.

8.4 At no time shall BMI Pvt. Ltd. be liable to the Member or to any third party for the acts of omission or commission hosted by BMI Pvt. Ltd. on the Site or for any direct, indirect, incidental, consequential or foreseeable loss, damage, injury, harm, prejudice or costs that that may arise or be caused to the Member by his use of the Service offered by BMI Pvt. Ltd. at the Site or by termination of membership as provided herein.

9.0 Winnings

9.1 Intimation that a Member is a Winner of the Contest hosted by BMI Pvt. Ltd. will be sent by BMI Pvt. Ltd. by email and by the Contest Provider by such mode of delivery as the Contest Provider considers appropriate.

9.2 Where BMI Pvt. Ltd. is the Contest Provider its liability is limited to, and only to, assuring the delivery of the winning within a reasonable period of time to the winner and does not extend to any other warranty or assurance whatsoever.

9.3 All winnings will be subject to local, State, Federal and Central taxes and duties.

10.0 Interpretation of this Agreement

10.1 The decision of BMI Pvt. Ltd. as to the interpretation of any Clause of this Agreement shall be final and binding on the Member.

11.0 Arbitration

11.1 All disputes and differences between the parties hereto including as to the interpretation of any provision of this Agreement shall be referred to the Sole Arbitration of a person nominated by BMI Pvt. Ltd.  and the provisions of the Arbitration and Conciliation Act, 1996 will apply to such arbitral proceedings which would be held in Mumbai

12.0  Copyright

12.1 Unless otherwise specifically noted, the copyright in all images, text and material on the Site belongs to and vests in BMI Pvt. Ltd.

12.2 Unauthorized reproduction of any text, image or other material without the prior written permission of BMI Pvt. Ltd. , in any form whether printed or electronic, is strictly prohibited and violations will be prosecuted to the full extent of the law.

13.0 Applicable Law and Jurisdiction

13.1 This Agreement shall be governed by and construed in accordance with the applicable laws in India.

13.2 This Agreement shall be deemed to have been entered into Bombay (Mumbai), India and the courts in Bombay (Mumbai) alone will have exclusive jurisdiction to entertain any proceedings in any way relating to or concerning this Agreement or any rights, duties, obligations or liabilities arising thereunder.

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